• About Us

MARCY JO ANDERSON

Business Development Executive – Sales & Marketing

Dynamic, Strong, Charismatic Hunter and Visionary Leader with proven success capitalizing on opportunities in highly competitive sectors to enhance revenue, expand organizational reach, provide executive leadership of brand development, celebrity and C-suite interaction, wholesale and retail consumer products, promotions and partner endeavors.

Proven track record of repeated pioneer innovations in emerging markets by creating and leading concept and brand creation, development, and promotional launches designed to capture consumer loyalty and profitable sales in B2B and B2C environments. Recognized innovator in Internet marketing, entertainment eCommerce pioneer; savvy marketing and sales techniques leading teams to create successful programs targeting niche, multimillion-dollar markets.

Consistent over-achiever of client acquisition and revenue targets with proven expertise forging lucrative partnerships in consumer and service products; focused tenacity developing high impact campaigns in entertainment media intellectual properties, apparel companies and consumer merchandise industries generating over $500 Million in profitable career sales.

Long standing relationships with C-level decision makers and investors at Fortune 500 corporations, global retailers, brands, universities and online gaming including JC Penney, Wal-Mart, K-Mart, Target, Sears, Disney, CBS, Viacom, Time-Warner, Sony, NBC/Universal, Mattel, USC’s Marshall School of Business and PinnacleSports.com.

CORE COMPETENCIES INCLUDE:

  • Business Development
  • Strategic Planning
  • Creative Problem Solving
  • Marketing and Sales Campaigns
  • Business and Consumer Programs
  • C-Suite Contract Negotiations
  • Web Site Traffic Growth, SEM & Social Media
  • P & L Accountability / Financial Management
  • Innovative Promotional and In-Store Programs
  • Team and Staff Development
  • Vendor / Client Relationship Management
  • Television and Internet Sales & Marketing
  • Strategic Planning
  • Creative Problem Solving
  • Marketing and Sales Campaigns
  • Business and Consumer Programs
  • C-Suite Contract Negotiations

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PROFESSIONAL EXPERIENCE

M.J. ANDERSON COMPANY, Marina Del Rey, CA                                               08/2006 – Present
Managing Director

Formed alliance with established international travel company and concierge organization to provide cost efficient B2B and B2C programs designed to drive excellence in travel and concierge products and services for businesses and VIP high-profile clientele.

  • Implement marketing, sales and account management programs to mandate and unify organization’s travel costs; resulting in an initial 15% reduction of expenses and bottom line profit increase.
  • Managed team development and launch of Internet marketing sites providing exceptional client service, retention and new business.
  • Develop and oversee client loyalty programs utilizing partnerships with promotional organizations.

DAVIS-ANDERSON MERCHANDISING CORP, West Hollywood, CA             12/1995 – 3/2006
President

Delivered a profitable $250 Million in sales within a niche market by successfully negotiated the development of a new business for an entertainment-based fan-driven intellectual property. Drove the unknown start-up to a global multi-award winning company in less than two years .

  • High ROI and low SG&A costs spearheaded several licensed contracts with major studios including NBC/Universal, Newline/Time-Warner, Walt Disney Company, Marvel Entertainment, Miramax and Sony Studios to successfully duplicate this unique business model.
  • Consumer products success opened global expansion and insured longevity of franchise including several additional full-length feature films and spin-off television series.
  • Created and managed database of 3 Million consumers from zero via unique, innovative media campaigns and creative continuity programs.
  • Opened, staffed and managed a 24/7, 60-seat call center to handle all direct-to-customer sales and service.
  • Managed concept creation, brand development, manufacturing and distribution from inception to a full spectrum of quality fan collectibles, media and fashion items.
  • Negotiated exclusive international manufacturing and distribution partnerships.
  • Hired, mentored and led multi award-winning team of artisans, graphic designers, copywriters, photographers and art directors to develop a show-stopping full-color catalog, Internet and print presenting high-demand quality fan collectibles
  • Innovated early eCommerce launch and promotional campaigns of the official Highlander® website and several well-known entertainment franchises including Lord of The Rings®, Xena™ and Hercules™, Marvel®, Spider-Man®, Conan®, Zorro®, Peter Pan®, and Legendary Heroes™.
  • Partnered with Davis-Panzer Productions and Anchor Bay Entertainment, Inc. to re-master in Technicolor® and distribute complete Video and DVD collections through national retailers including Best Buy and Virgin Megastores.
  • Exotic high-profile campaigns designed to expand consumer and fan-driven awareness through unique sports and celebrity marketing by key positioning of company-owned race car in Grand-Am Rolex Series.

CAREER AWARDS INCLUDE:

  • DMA (Direct Marketing Association) International Awards – Direct Response/Consumer Sales: Gold Echo Award (#1 award), Leader Echo Award (#1 award)
  • Direct Marketing Creative Guild – Direct Response: Pioneer Award (#1 Award)
  • Sales & Marketing Awards (Multiple Years): Sales Executive of the Year & Million Dollar Club (#1 of 60 sales executives)
  • National Congressional Committee: California Businesswoman of the Year, Business Advisory Council, National Leadership Award / Special Advisor to the Chairman

CAREER SUCCESSES INCLUDE:

  • Speedo in Los Angeles, CA – Vice President, National Accounts
  • Jimmy’Z / Jem Sportswear in San Fernando, CA – Vice President, National Accounts
  • Hobie Apparel, Inc. in Burbank, CA – Vice President & Director of National Accounts

TECHNICAL PROGRAMS: Windows, MS Office Suite, Word, Excel, PowerPoint, Publisher, Access
Adobe Suite, pdf Maker, Photoshop, Apple, Mac

PROFESSIONAL CERTIFICATION: ARC/IATA Certification, VBS – Employee Vacation Benefits

EDUCATION: UCLA, Fullerton College